MEMBERS BRIEF

Investors / Stakeholders Update - Q2

INVESTORS/STAKEHOLDERS UPDATE – GVB

DATE: 2 Apr 2025

OPPORTUNITIES STATUS:

1.      True Firm – Sports Illustrated

Overview:  LOI and down line contracts in place for a mixed run of university branded and standard Sports Illustrated branded products working with key sports personalities in the college and professional space to drive the product sales. 

a.     INITIAL PO VALUE:  $4M-$5M  (more to follow if product proven)

b.      INITIAL PO Timeline:  April 2025

c.     REVENUE STRUCTURE: Expecting 70% down payment

d.     Hurdle items: Client working on packaging design to obtain approval from Sports Illustrated for use of brand per license.  NSF certification following initial payment.

f.      GVB status: Ready to receive PO, start NSF certification and enter full rate production.

g.     Products:  Instant Coffee + Protein, Protein K-Cups

2.     SISU

Overview: SISU is parent entity of the ENHANCED brand line of products of ENHANCED OPS, ENHANCED Outdoor, ENHANCED Lifestyle and more. 

a.     PO VALUE:  Initial PO Value - $36,000

b.      INITIAL: PO Timeline:  3 April 2025

c.     REVENUE STRUCTURE: Payment in advance

d.     Hurdle items:  None

e.      GVB Status:  Some products already in process

f.     Products: All products except (Instant Coffee + Protein and Protein K-Cups)

Additional NOTES:  SISU website for Enhanced Brand website went live on 31 Mar 2025 – www.drinkprotein.com .  Retired US MARSOC Marine Travis Haley will launch as ambassador as well as several high profile athletes in April to drive traffic and sales to the website.  In addition, they are working with ADS – one of the few Prime Distributors to the US Military (all services) and key USG Agencies, as well as Global end users, to add ENHANCED OPS PRO to the GSA catalogue and work through sponsorship to provide National Stock Number (NSN) for products which will open ADS as a key distributor of stocked products.  Working on metrics for initial order volumes. 

3.     Operator Club, LLC

a.     Overview: Operator Club is the parent entity of the Operator Coffee line of products. 

b.     PO Value: Initial PO was $11,500

c.      Initial PO Timeline:  Received late march

d.     REVENUE STRUCTURE:  Payment made in advance

e.     Hurdle Items:  None

f.      GVB Status:  Packaging in production, expected to ship first week of April to Operator, and all production items staged for loading.

g.     Products:  Protein + Coffee pour over. 

Additional Notes: This is initial test run of product to current customer base.  If this goes well,  Operator Club will increase second PO, and considering adding Protein Cocoa, and talking about some other protein related products to discuss formulation concepts. 

4.     Saint Vincent De Paul

Overview: SEE HUMANITARIAN AID update (https://www.gvbnow.com/post/members-brief-update-gvb-st-vincent-depaul)SVDP has many locations globally and have retail locations, food pantries, and humanitarian aide efforts.  They are working on a pilot program with us to test locations in 12 states, with follow on for full launch of white label products.   

a.     PO Value: Initial PO TBD – will be sample based

b.      Initial PO Timeline:  Expected Pilot PO late April

c.     REVENUE STRUCTURE:  Purchase for Pilot from SISU (Tim Hedrick to drive with SISU), of sample size orders.  Targeted full shift to White Label by Q4.

d.     Hurdle Items:  Successful Pilot Program determines decision to shift to white label full range offering. 

e.      GVB Status:  Awaiting sample test response to generate Pilot PO for SISU, to start clock to get to white label decision.

f.     Products:  TBD

Note: SVDP requested an existing in stock branded product, and GVB will refer to SISU to buy off the shelf ENHANCED branded product for pilot product testing.  Tim Hedrick will head project for GVB to ensure results, testing, feedback, and eventual shift to white label. 

MEMBERS BRIEF UPDATE: GVB + St. Vincent dePaul

PRODUCTION WITH PURPOSE

STATUS UPDATE: DOMESTIC HUMANITARIAN AID

RE: ST. VINCENT dePAUL

GVB continues to work with St Vincent de Paul (SVdP) to launch a pilot program in 14 cities across 11 states. To understand the scope of this project, SVdP feeds 30 million people per day in 150 countries through a network of 800,000 members and 1.5 million volunteers. At just one location - Phoenix, Arizona – SVdP feeds 7,000 people per day (2.5 million per year).

The organizational structure is surprisingly very decentralized. Each city where SVdP has an executive director that manages their own budget, food pantry(ies), thrift store, special works projects, and so on.

Because of the decentralized nature of the organization, it was a bottom-up approach to gain traction at the national office – a slow, tedious process. After multiple meetings with executive directors and national board members in multiple states over the course of 6-months, GVB’s lead on this project was able to meet with the CEO, Michael Alcado at a national conference in St. Louis, MO 3-weeks ago.

Current Status: This is the first consumable product that SVdP has explored to put their name on the packaging. GVB has addressed and resolved SVdP’s risk concerns, including 1) legal concern of potential product liability and recall by extending GVB’s General Liability and Recall insurance to their organization, 2) distribution concerns by working with the St. Louis executive director to utilize their 53,000 sq ft main storage facility (4 loading bays), as a central distribution hub for online sales, and 3) raw material sourcing and quality standards, e.g., ISO 9001, SQF certified, fair trade certified. GVB provided a business plan to SVdP that was send to their CEO on Friday, March 28th.

Next Steps: Mr. Alcado is traveling the beginning of April. We are working with his staff to get on his calendar for a conference call the week of April 14th.  The purpose of the meeting will be for SVdP to authorize funding for the design and launch of an ecommerce website, marketing collateral, and packaging design. After funds are allocated for the pilot program and SVdP legal signs off, the pilot program will commence.

NEW LEAD: Feeding America

Feeding America (FA), the largest hunger-relief organization in the United States, provided approximately 5.3 billion meals in 2023.  This translates to an average of about 14.5 million meals per day. More than 50 million people receive charitable food assistance through Feeding America's network each year. 

GVB’s sales rep for St Vincent de Paul introduced us to Chris Ford, a regional COO for Feeding America earlier this month. On March 28th, GVB provided product samples and spoke with Mr. Ford’s meal planner and food purchasing agent. FA has a rating scale for food of green, yellow, and red. Green category foods meet their quality standard for nutritional benefits for the individuals they serve meals to. After sampling and reviewing several GVB products, they stated that our products meet their green standard.

GVB will be working with the FA Iowa and Illinois leadership to take product samples and a business plan with them when they meet with the FA national leadership team in mid-April at the Atlanta, GA national convention.

ONE TEAM - ONE DREAM

GVB 2025

INTRODUCTION: Anna Christensen

Green Valley Beverages LLC ACCOUNTANT

After an extensive interviewing process in Q1 we are happy to introduce Ms. Christensen.

Professional Bio

With over 25 years of accounting experience, Anna has held Controller/Accounting Manager roles in 3 public companies, with an emphasis in Manufacturing, Healthcare, and SAAS industries. Anna brings extensive expertise in monthly, quarterly, and annual financial and controls audits, working closely with external CPA’s at Moss Adams and BDO.

Anna possesses over a decade of experience with QuickBooks and more than 13 years of proficiency in various ERP systems, including Sage and Microsoft Dynamics (Great Plains). She holds a Bachelor's degree in Business Administration with a specialization in Accountancy from California State University of Sacramento and is currently a CPA candidate.

In addition to her role as an auditor for the California Department of Tax and Fee Administration for five years, Anna has over ten-years of experience filing Sales and Use taxes and managing licensing across multiple states. Her financial acumen encompasses the preparation and reporting of key financial statements and an in-depth understanding of financial analysis, budgeting, and forecasting.

Additionally, Anna has extensive hands-on client accounting experience, including payroll management, sales tax filings, bank and credit card reconciliations, and month-end journal entries. Her diverse background includes five years of Human Resources experience and over 13 years in payroll and benefits management, making her a well-rounded professional to serve Green Valley Beverages.

*Introduction provided by Chief Financial Officer - Tim Hedrick